BEG - Beige Holdings Limited - Dealings in securities by a director and

BEG BEG BEG - Beige Holdings Limited - Dealings in securities by a director and announcement in terms of regulation 98 of the regulations to the companies act, 2008 BEIGE HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1997/006871/06) ("Beige" or "the company") ISIN Code: ZAE000034161 Share code: BEG DEALINGS IN SECURITIES BY A DIRECTOR AND ANNOUNCEMENT IN TERMS OF REGULATION 98 OF THE REGULATIONS TO THE COMPANIES ACT, 2008 Shareholders are referred to the Firm Intention Announcement by The Lion Match Company (Proprietary) Limited to make a mandatory offer to Beige ordinary and preference shareholders in accordance with the requirements of sections 123 and 125 of the Companies Act No. 71 of 2008 (the "Act") and Beige`s response thereto, both of which announcements were released on SENS on Friday, 27 January 2012. In compliance with rules 3.63 - 3.74 of the JSE Listing Requirements and Regulation 98 of the Takeover Regulations promulgated in terms of the Act (the "Regulations"), the following dealings in the securities of the company by the chief executive officer of Beige are disclosed: Name of director: MM Di Nicola Name of company: Beige Holdings Limited Date of transaction: 31 January 2012 Class of securities: Ordinary shares Number of securities: 22 615 Purchase price: R0.08 per share Total value of transaction: R1 809.20 Nature of transaction: Purchase of shares Nature of interest: Direct beneficial Extent of interest on ordinary shares: 0.0014% Nature of trade: On market Clearance obtained: Yes Compliance with Regulation 111(1) Yes Name of director: MM Di Nicola Name of company: Beige Holdings Limited Date of transaction: 01 February 2012 Class of securities: Ordinary shares Number of securities: 977 385 Purchase price: R0.08 per share Total value of transaction: R78 190.80 Nature of transaction: Purchase of shares Nature of interest: Direct beneficial Extent of interest on ordinary shares: 0.0599% Nature of trade: On market Clearance obtained: Yes Compliance with Regulation 111(1) Yes Johannesburg 03 February 2012 Designated Advisor Arcay Moela Sponsors (Pty) Ltd Date: 03/02/2012 16:22:49 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.