Play Fair Day 2011 with Microsoft SA’s Mark Reynolds

This past Wednesday marked Play Fair Day 2011, a worldwide Microsoft campaign aimed at encouraging both business and consumers to buy genuine software. As the threat of software piracy grows within emerging markets, the campaign highlights the fact that not only is pirated software dangerous to personal information, but to the economic landscape as well.

Microsoft South Africa's small, medium and partner business lead Mark Reynolds joins me in studio now to discuss the impact of piracy.