Growing your Brand in an Untapped Market - Part 1
This week on Media and Money - we take a look at growing your brand in an untapped market, the challenges marketers face communicating to the masses and we get expert advice on how to best understand and aim campaigns to these lower income markets.
Joining ABN is the MD of Minanawe Marketing GG Alcock, Executive Director at The Brand Union Terry Behan and from our CPT studios MD of Instant Grass Ian Calvert.
OTHER VIDEOS ON MEDIA & MONEY
Celebs through Brands - Fri, 27 May 2011 Growing your Brand in an Untapped Market - Part 1 - Mon, 16 May 2011 Growing your Brand in an Untapped Market - Part 2 - Mon, 16 May 2011 Concept of Internal Branding - Part 1 - Sun, 08 May 2011Current Video Categories
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