Marketing to the Female Consumer - Part 1
Women now control $12 trillion of the overall $18.4 trillion in global spending, making women the primary spenders in 77% of consumer markets. With this in mind how are marketers responding to the female segment of the market?
Joining ABN’s Jacqui Nel in studio to discusses this trend in consumerism is: MD of Brand Activation Kristina Couzyn; Associate Director, Brand, Added Value South Africa Andrea Ellens; personal shopper Shika Sukdeo.
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