Effectiveness of Social Issue Campaigns - Part 2
As consumers we are exposed to Social Issue Campaigns on a daily basis, campaigns that set out to change our habits and attitudes toward potentially harmful products, but how effective are these campaigns and what are advertisers doing to get the messages across?
On our panel is Chairman of Yellowwood Agency, Andy Rice, Director for the Industry Association for Responsible Alcohol Use, Adrian Botha and Independent Producer and Actor Thapelo Mokoena.
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