Panel Discussion: Rise of the African Consumer - Part 1

By the year 2020, Africa is expected to have a collective GDP of US$2.6 trillion. 128 million households will have a discretionary income and consumer spending will be worth over US$1.4 trillion.

It is absolutely essential to start tapping into this market now, so as to reap the benefits that this growth may entail. It is therefore necessary to assess what the consumption package for this group will look like and what should be done to ensure the most rapid expansion of this growth.