Media ratings during the 2010 Fifa World Cup

PART 2 of the World Cup Special on Media and Money, Last week we took a look at FIFA as an entity and what the tournament means for Brand SA. Today we continue our discussions with 2 of the sponsors of the event and we look at how media ratings were affected. On our panel we have Ricardo Sandoval - Marketing Director, Coca-Cola South Africa, Cambridge Mokanyane GM FIFA 2010 Group Marketing MTN and Paul Bannister, custodian for Brand SA.