The importance of market insights and how it affects brand strategies

The agency with the rather peculiar name, Let's eat Grandpa, helps interpret and understand consumers conversations with brands and how to convert them into strategic insights. Here to shed some light on the subject is Hayley Lamberti, MD of Let's eat Grandpa, Neill Higgs Director of TNS Research Surveys and this week's guest host, Michael Goldman from GIBS.

Despite the jargony name, crowd sourcing, is a very real and important business idea as it allows you to tap into the collective intelligence of the public to complete business-related tasks. Our Cape Town reporter, Talia Sanhewe, caught up with Spring Leap, to see how this concept came about.