Women are poised to drive the post-recession world economy

According to a 2009 study by the Boston Consulting Group, women are poised to drive the post-recession world economy, due to an estimated 5 trillion dollars in new-female earned income that will be coming on line over the next five years.

To help shed some light on what appeals to women and what sells, I have MD for 34Woman, Judy During, Editor of Marie Claire, Aspasia Karras, Dentyne Brand Manager, Andrea Fell and our guest host CEO of the Jupiter Drawing Room, Renee Silverstone.