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2010 bandwagon
The World will be glued to South Africa. There is not much more marketers and advertisers can do to conjure up support, expose their brands and cash in on the 2010 bandwagon.
It appears as though Vodacom and Nike - two non sponsors of the event have used their sports sponsorships to their benefit without stepping on FIFA's toes. Vodacom's Join the voice behind Bafana Bafana and Player 23 campaigns have done just this. Let's take a look.
It appears as though Vodacom and Nike - two non sponsors of the event have used their sports sponsorships to their benefit without stepping on FIFA's toes. Vodacom's Join the voice behind Bafana Bafana and Player 23 campaigns have done just this. Let's take a look.
Longevity of PR in this ever changing environment - Part 1
- Tue, 02 Nov 2010 Longevity of PR in this ever changing environment - Part 2
- Tue, 02 Nov 2010 Advertising and consumer behaviour around Xmas time - Part 1
- Thu, 28 Oct 2010 Advertising and consumer behaviour around Xmas time - Part 2
- Thu, 28 Oct 2010
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