Fly the Flag initiative

The South African Government has created the Fly the Flag initiative which aims to build public excitement for our national team. Nashua Mobile believes this slots into the company's broader strategy to leverage the country's sports and cultural heritage to build its brand. Marketing Director for Nashua Mobile, Doug Mattheus and Boxing World Champion, Brian Mitchel, join us to discuss this.

The organisation that was responsible for Football Fridays has now embarked on another initiative - the United We Shall Stand campaign, once again backing Bafana Bafana in their efforts. I recently sat down with MD for Southern Sun Hotels, Graham wood, to find out how this fit's in with the organisations strategy going forward.