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Redesign and reposition of brands in the investment arena
Is it necessary for financial service companies, particularly those in the investment arena, to redesign and reposition their brand, in order to regain market confidence and stand out from their competitors? Brand specialist and CEO of HKLM, Sean McCoy and MD of Investment Solutions, Derrick Msibi, is here to discuss this further. Plus, we are joined by this week's guest host - Group Executive at Ogilvy SA, Andre Lombaard.
Longevity of PR in this ever changing environment - Part 1
- Tue, 02 Nov 2010 Longevity of PR in this ever changing environment - Part 2
- Tue, 02 Nov 2010 Advertising and consumer behaviour around Xmas time - Part 1
- Thu, 28 Oct 2010 Advertising and consumer behaviour around Xmas time - Part 2
- Thu, 28 Oct 2010
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