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Above-the-line to below-the-line ad spend

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The investment made by marketers is moving towards more interactive and accountable channels. As a result of this, we are starting to see the culmination of a slow migration over the last five years of ad spend from above-the-line to below-the-line. Morne Fourie, Managing Director for Thirty Four is here to answer the questions. Is this the year of the below the line agency?





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