Growth in online communication
Growth in online communication, particularly through social networking, is rapidly impacting the media world. Research houses and service providers, like media owners, are facing the challenge of harnessing this medium to their benefit. How can this best be achieved? Do we need a greater co-operation among SAARF and SAMRA? Matthew Glogauer - Deputy Managing Director at KLA and SAMRA Corporate Chairman is here to explain. Plus, Marion Scher joins us as this week's guest host
OTHER VIDEOS ON MEDIA & MONEY
Above-the-line to below-the-line ad spend
- Thu, 04 Mar 2010
