Consumer Satisfaction and Loyalty - Part 4

On this episode Stephen Gunnion and his guests delve into changing values of consumers and buying behaviour, which is vital for post-recession growth and new opportunities.

They discuss consumer satisfaction and loyalty in the recovery.

Nikki Tyrer, Senior Executive at Accenture, Josi McKenzie, an independent marketing consultant, Cobus van Graan, MD at Tracer CQM and author of The Invisible Customer and Lizette Kritzinger, account director at KNOW Market Intelligence.