With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. ‘Africa, like many emerging markets, has been long overlooked, but is poised for explosive growth and opportunity’ says Vijay Mahajan author of Africa Rising. The rise of the African consumer is often spoken about but never truly understood.

What are the key growth markets?
Who are the key market players?
Which sectors will drive growth in the next 10 years?
What is the impact of China and India on the consumer market in Africa?
What are the key challenges and opportunities in the African retail sector?
What are the African consumer trends going forward?

South African consumers have also recognised the incredible opportunities that the African market presents. A number of South African companies have embarked on an aggressive expansion strategy and have had diverse experiences.

Join us as we discuss the opportunities within African consumer markets and the experiences of South African companies in Africa.