Pan Africa Business Media Holdings' core value is to be the market leader in business news across sub-Saharan Africa. In a continent starved for relevant economic, business and stock market news, the strategy is to aggregate, collate and roll out content across different media.

In its Phase 1 strategy, ABN rolled out CNBC Africa, the world’s most respected brand in business television. The venture is the first of its kind in the African continent using technology as the means to establish a state-of-the-art broadcast infrastructure. The initiative uses television as the medium for information and business content delivery to people across sub-Saharan Africa. This will remain ABN's core value driver.

In subsequent phases, ABN plans to use Print and Broadband delivery as additional drivers to aggregate, collate and distribute relevant content to consumers in sub-Saharan Africa.

Broadband is the undisputed champion of information delivery in Africa over the next few decades. Initiatives to deliver greater internet speeds and data delivery are being implemented across Africa on an almost daily basis. Broadband is the true unifier of communications and an essential medium for access to people, therefore Pan Africa Business Media Holdings will be geared towards delivery via this important medium.